Instagram Algorithm

How does it work

As Social Medier blog affirms that the Instagram HT Follow Algorithm sets the priority of the posts that are displayed when any user follows a hashtag and the Places algorithm determines which posts are prioritized based on the location or locations shown in both stories and regular posts.

After the algorithm was updated, people were not very satisfied and began to criticize instagram since the percentage of people who had seen their publications had decreased greatly. So, in January 2019, Instagram explained its algorithm on Twitter. To clarify it.

As Thomas Dimson, software engineer on Instagram has pointed out, this Instagram algorithm is calculated in relation to different interaction variables within the social network:

- Accounts whose content you like.

- Accounts with which you enter private messages.

- Accounts you are looking for.

- Accounts of people you know in real life.

Borja Giron, a SEO and Digital Marketing consultant, affirms: "the algorithm is evolving to show publications and stories that generates more engagement".

The design of the new algorithm is based on the fact that the majority of users missed the publications of the users that had more affinity with them since they were arranged in chronological order. Now the new algorithm is designed to show you first the posts of the users with whom you have more affinity.

Borja Giron, a SEO and Digital Marketing consultant, affirms that the instagram algorithm is unique. It is created for the social network. The algorithm changes every little time since it makes many updates a year. Also claims: "The algorithm is evolving to show publications and stories that generate more commitment."

How to beat it

As Wanatop blog says, the keys to combat the instagram algorithm are the following:

- Post in the best hours according to your audience

- Quality before quantity

- Post frequently

- Reply to comments

- Don't overwhelm your followers, don't post too much

- Do not buy followers or likes

- Better images than videos, when the user is not with Wi-Fi, he is less likely to consume video because of what happens to him, and according to the connection they are not loaded well

- Use hashtags related to your account

- Analyze your activity, detect that content that is generating more visibility and bet on it

- Don't post objectionable images

Andreina Peñaloza, a social networks specialist, claims: "Information is gold... but as they know it... they are jealous with this information and they will be more and more".

Another trick to beat the algorithm is the following: if you see that your publication is not having much engagement or that it is losing scope, you can share that publication in your stories, hiding part of the image so that your followers should click on it and go to the post to see it completely.

As Andreina Peñaloza, social networks specialist, affirms: "It is better not to post images or videos that they consider "sensitive topics."Their policy is on the Facebook website. They censure sensitive and very extensive topics: politics, sex, anorexia, among others. You can draw good conclusions if you watch the Netflix report". Regarding the information she also states that Information is gold... but as they know it ... they are jealous with this information and they will be more and more.

Another trick is to use the IGTV channel. This channel is still not widely used in Spain, which seems a negative point, but nothing is further from reality. IGTVs will be more likely to be viewed because users are not used to seeing this format.

You also have to be creative. Users like to discover places, see funny stories or get to know you better. You have many free tools at your fingertips that will help you give a new creative touch to your stories.

Finally comment on the posts of relevant users. Commenting on this type of profiles will help your profile to have greater visibility.