Lucas Bojanich: “Analyzing my activity gives me many keys to improve”

Lucas Bojanich, the most important influencer in Bilbao.

Oihane Prados & Naroa Vian

Lucas Bojanich, a 19-year-old Peruvian, has become a benchmark for young people. He started as a hobby and today has more than 170,000 followers on Instagram. He not only works with Instagram platform. Also he succeed in TikTok. Moreover he manage the YouTube channel “BojaTime”, where he posts vlogs and challenges.

In October 2018 he became the ambassador for MTV Music Week in Bizkaia and for the MTV EMAs show and this year he has come back to the awards by the hand of Tik Tok.

How frequently do you use Instagram?

If I tell you the truth, I don't even keep track of it. Since I began to dedicate myself to the world of social networks, it is difficult to know when it is for leisure and when for work. I would tell you about 7 hours a day. Sometimes it can be more and sometimes it can be less.

How frequently do you post a photo on Instagram?

Normally every two days. I usually prepare the publications in advance not to be running out of time.

And a story?

I published stories every day. I frame upload a story a day at least. If I don't post anything during the day, my followers stop being aware of me and I lose activity. That is why I set that goal.

How have you grown so much on Instagram?

With much constancy. If you are not constant in social networks it is very difficult to stay.

There are many people who manage to have followers, especially now with the issue of ghost followers. If you don't offer your followers something different they leave. On the other hand, if you are hanging on them and trying to share your moments, they will be faithful and stay.

"It has taken me a lot to get to where I am. And I wouldn't change my profession for anything".

Do you analyze your activity?

Almost all the time. As I said before, constancy is indispensable for this work. Analyzing my activity gives me many keys to improve.

How much time do you devote to social networks?

Long time. I think it is one of the professions that occupies more time. But it is not hard for me to spend so much time because I am really fortunate to be able to work on what I like. It has taken me a lot to get to where I am. And I wouldn't change my profession for anything.

Which social network is the one that best dominates?

Instagram has always been my favorite social network, but since its updates only hurt the influencers I use TikTok. I also use YouTube, I have a channel with more than 12,000 followers. In which I share my trips, I make videos with my friends, I answer questions from my followers ...

And why?

I feel more comfortable in TikTok because it doesn't wear me out so much mentally. In this social network you can only upload videos and make direct so I do not have to be as pending as in Instagram of my followers. Just focus on my content.

"This influence does not have to be positive, it simply attracts people and makes them aware of what the influencer does".

How do you interact with your followers?

On Instagram I consider myself a very active person with my followers. Although I have grown a lot now and that leads to many people talking to you, I always try to answer the people who speak to me.

I also usually make live video on Instagram where I connect and I am closer to my followers.

How would you define an Influencer?

I define the influencer as a person who attracts attention. Either for what he does, for how he is, etc. This influence does not have to be positive, it simply attracts people and makes them aware of what the influencer does.

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MAKING OF:

We decided to interview Lucas because he is the most famous influencer in Bilbao and we believed that it would be interesting for our blog.

We contacted Lucas Bojanich via email and he answered the questions we asked him.