Instagram advertising is all the rage
- Survigramers Journalism
- 6 oct 2019
- 1 Min. de lectura
Actualizado: 18 oct 2019
Brands are increasingly promoted on the Internet
Oihane Prados & Naroa Vian
Companies decide to make themselves known through Instagram. This is the new way to create advertising campaigns through ads in stories and ads in the feed, they can be videos and photos. As Hubspot, this helps to be known and to increase the number of sales and followers of the advertiser. The key to reach a maximum audience is interacting in the ads through Instagram Stories. This will make the advertiser know more about the interests or opinions of the viewers.
"For every 4 posts you see on your wall, a different ad appears", claims Andrea Atrio.
Andrea Atrio, a teacher trainning student at the UPV/EHU, affirms that every time she refreshes her instagram an ad appears.
In order to create campaigns and ads through Instagram, you have to create a company profile through the application and then set up the ad, pay and publish it.
According to Instagram Business, Vogue, a fashion magazine with a very good reputation, used a strategy of this type to deplete its September 2018 number.
Moreover, according to a report of the Ecwid page, Instagram has uploaded the possibility to sell products on Instagram (Instagram Shopping), from which many brands of clothing, accessories, food, technology ... manage to reach their target audience with the help of Instagram algorithm.
Making of:
We have chosen this subject because we think it is a very interesting topic related to our studies, advertising.
We have searched information from these sources:
We had a short interview with Andrea Atrio, face to face.
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